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A Law Firm Just Committed One Billion Dollars to AI, Then Decided to Sell Its Software to Rivals

The oldest profession is becoming a software industry. Morgan and Morgan, the Orlando firm that bills itself as the largest personal injury law firm in the United States, announced Monday it will invest at least one billion dollars into AI and technology over the next decade. The firm already spent 300 million dollars building its own AI platform, called MX2, which extracts medical information, generates case documents and prepares lawyers for trials. Nearly 5,000 people use the platform every month.

This is a law firm behaving like a tech company. The investment covers hiring, new software and stronger security capabilities, with the majority targeted directly at AI, according to chief transformation officer Yath Ithayakumar. And here is the twist that makes the story bigger than one firm: Morgan and Morgan plans to sell MX2 to other law firms, including corporate and transactional practices, by the end of 2027 on an invitation only basis. The plaintiff's bar is about to become a software vendor to the defense bar.

The firm is reading the same market its competitors see. Kirkland and Ellis said in May it is devoting 500 million dollars of revenue to a custom AI platform over the next three to four years. Freshfields announced in April it will work with Anthropic's legal team to develop AI applications for legal services. Founder John Morgan, whose firm counts more than 1,100 lawyers, put the economics bluntly: "Firms which bill by the hour to draft and review agreements or read through thousands of pages of documents are the practices AI will replace, almost entirely."

The firm also learned its AI lessons early and in public. After a federal judge in Wyoming flagged AI generated case citations in a filing last year, Morgan and Morgan invested in training processes that make it easier for lawyers and staff to review AI outputs. Early adoption brought an early stumble, and the response was better process and a renewed push forward. That is exactly how serious technology adoption works: deploy, learn, tighten.

There is a bigger signal underneath. Reuters reported in June that the firm, with annual revenue of 2.4 billion dollars, hired JPMorgan to explore a minority stake sale that could eventually clear a path to going public. A law firm investing like a software company, selling software like a software company, and exploring public markets like a software company is a law firm in name only. The billable hour built this industry; the model that replaces it is being built inside the industry's biggest firms.

What it means for everyone else is simpler legal help arriving faster. When the largest firms automate document review, medical record extraction and trial preparation, the cost of routine legal work falls and smaller firms gain access to the same tooling through platforms like MX2. Clients get faster answers, lawyers spend their hours on judgment instead of paperwork, and the courthouse starts to feel the productivity wave the rest of the economy already knows.

Sources

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